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Why do people buy things that they don't need?

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 Why do people buy things that they don't need?  I don't understand why many people say they can't resist the urge to shop. If you are financially well off, shopping expenses should not be a concern and won't concern you. If you are not financially well off enough to spend worry-free, there is still salvation.   Why do people buy things that they don't need?  While putting money in other people's hands or putting up various barriers can be effective, I don't recommend it, it just imposes external restrictions and only achieves short-term goals, and in the end you still won't learn self-control. The reason for most impulse purchases is that you don't understand why you're buying - you don't know yourself, you don't understand your needs, and you don't understand the objective facts about the desired product. It's a form of cognitive dissonance, to exaggerate.  I'm not a psychologist or a psychiatrist to give a scientific enough...